Sales Leads on the Go: Hoover’s Mobile

As each generation of smart phones and PDAs gets more powerful, we can accomplish more out of the office than ever before without always needing to lug a laptop along. In turn, service and content providers are tailoring more products specifically for use on mobile devices.
One of the latest is Hoover’s Mobile, designed specifically for iPhone, BlackBerry and Windows Mobile users.

“Hoover’s understands the mobile needs of sales professionals – they need the right information and tools that fit into their day-to-day work schedules and workflows, especially since an increasing number of these professionals now use mobile devices as their primary tool,” said David Mather, president of Hoover’s. “We believe we are delivering on these needs with the launch of this new mobile product line.”
Customers who typically use to identify and evaluate potential sales leads or markets can now use mobile devices to access, sort and synchronize millions of company records on-the-go. In addition, business professionals on the road, in the airport or at a tradeshow can now integrate with other key features such as GPS custom location, radius search and custom call queue abilities.

If you’re a Hoover’s customer, you can download a beta version right now at Hoover’s is actively looking for consumer feedback and suggestions during the beta period, so here’s a chance to help shape this new product so it meets your needs.
Laura Leites, Assistant Editor,