Tech Based on Customer Service: Not Long Term Contracts

Thumbnail image for chain-broken-freedom.jpgWhen your copy machine goes down, some of you get service relatively quickly. But for many of you, the copy guy (there’s rarely ladies in this crowd) could come the next day or even the day after. When you have a contract that promises service within 4 hours, this is unacceptable. But you’re locked in so what can you do?
Contracts are nice for the person selling the contract as they can lock you in and ensure a steady revenue stream for the duration of the contract. Without the contract you can switch to another service provider. Without the contract the service provider must deliver the highest level of customer service, in addition to a product/service that meets (or exceeds) the customer’s needs.
When shopping for technology don’t just consider the cost of the technology or the features. You should also throw into the mix the level of service you will receive.
Traditionally, when purchasing a cell phone plan you also had to be tied into a long term contract. Only if you bought a pre-paid phone were you not locked into a contract.
Business Week writes that Verizon Wireless will start to sell phones that do not require long term contracts.
Business Weeks writes Here’s why this is huge news: In effect, Verizon Wireless is voluntarily giving up on a very effective way of retaining its subscribers. Until now, carriers threatened users wishing to switch to competitors with early termination fees, typically ranging from $50 to $175.
Next time you are shopping for a phone, if you really like your wireless carrier and they provide exceptional customer service, go with a contract. I’ve been with Verizon Wireless for 4 years or more. However, if you’re not sure you will want to stay with your cellular carrier, pay extra to buy the phone outright and simply don’t be locked into a contract.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook