Imagine walking into a sales meeting to meet a prospective client. What if 30 minutes before your meeting you are handed a folder with a summary of the prospect’s social media profile (Facebook profile, LinkedIn friends, etc) and information on any contacts they’ve had with other colleagues in your company.
This is intelligence that even if you had all day you might not have been able to compile as you might not have been able to connect the dots on your own.
Creating news alerts from Yahoo, Google, Live or some other news source is an option to get automated news about things of interest to you, but there are limits. For example, these alerts are not be able to capture all the range of free and fee based media that’s important to you. The news alerts can’t dynamically change based on a range of variables.
One service that I’d like to introduce you to is InsideView’s SalesView which is, based on their web site, an on-demand sales intelligence application, that brings you insights from traditional editorial sources and emerging social media to increase sales productivity and velocity.
More than just bringing you insight from sources, SalesView matches the opportunities to contacts in your CRM applications, and this is VERY powerful. It’s nice to get news alerts regarding news in your industry but it’s even more powerful when you can get information from thousands of sources that help you proactively sell and build loyalty to your clients.
SalesView, discovers sales opportunities across both traditional editorial sources and social media and can present them directly within CRM applications for optimum impact. Leveraging Sales 2.0 technology where traditional data providers have toiled with editorial staff, SalesView intelligently aggregates and analyzes the ever growing personal, professional and corporate information available in social networks, websites, and subscription-based sources to uncover new customer engagement opportunities. CRM mash-ups provide account executives real-time access to relevant news alerts, relationship analysis and company information, all presented at the point of need.
Here’s a bit more how things work:
Smart Connections technology finds relationships through your colleagues, your previous employers, and your existing customers. Entity Triangulation technology compares similar company and contact profiles across multiple data sources, identifies likely matches, reconciles any conflicting data points, and then generates a single, blended record (a.k.a. “Smart Record”).
Based on what I can tell, SalesView is a powerful tool that brings two important worlds together: Your contacts (or prospects) and the world of social media and beyond. Being able to have more information about your contacts will make your entire sales and marketing easier and more powerful.
The next time you have an important sales meeting, give SalesView a try and see if you can gain more intelligence that will help you beat your competition and close the sale.
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