A few months ago we covered TurningPoint, an electronic polling system that allows audience members to vote or answer questions during a presentation or meeting using remote keypads. Turning Technologies now offers a web-based version of the application called ResponseWare Web, which lets users submit responses through their cell phones, mobile devices or laptops. With no need for the remote keypad devices to submit feedback and therefore no limit on the size of the audience participating or their location, this new version allows for a much wider use of the product.
For use with Turning Technologies’ flagship interactive PowerPoint® product, TurningPoint®, ResponseWare Web allows students and participants to respond via the Internet through standard web browsers. The web application immediately transfers their responses to a TurningPoint interactive polling slide typically presented to the audience via an LCD projector.
Turning’s web-based response solution allows alphanumeric entry for single response, multiple response, fill-in-the-blank and essay questions via a cell phone style input or a QWERTY style keyboard. The diversity of response types increases communication options and allows users to easily submit questions electronically during an interactive polling session to the presenter. ResponseWare Web also displays the question and answer choices on the device while polling.
Sporting as well as entertainment events that take advantage of this new method of instant polling will provide enhanced levels of audience engagement and participation. Beyond the engagement benefits, marketers will also realize exciting integration opportunities with mobile content, advertising, or branding messages.
ResponseWare Web is currently available on the AT&T wireless network, and the company is working on expanding service to additional telecom carriers. For more information check out http://www.turningtechnologies.com
Laura Leites, Assistant Editor, Smallbiztechnology.com
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