I’ve been on this earth for over 30 years and I’ve done my fair share of copying. It’s never a pleasant experience. Between the copy machine jamming, changing messy toner, the slowness of the machine, replacing the other consumable parts and the terrible color, many copy machines are relics pushed on us by pushy sales people.
A few weeks ago I was introduced to a new copier from Xerox, the Xerox ColorQub 9200 Series multifunction printer. This is not your basic $499 staples model, but a machine built for large copy/print jobs. This machine would replace the big machine in the “copy room” of those growing businesses using these kinds of copiers.
The main attraction to this machine is its use of solid ink technology. Just pop in Crayon-like cubes of color – no mess and very little waste.
In fact, Xerox claims that the cartridge-free design generates 90 percent less supplies waste and reduces the effects of manufacturing and transportation on the environment. A study reviewed by the Rochester Institute of Technology estimated that the ColorQube series uses 9 percent less lifecycle energy and produces 10 percent fewer greenhouse gases than a comparable laser device.
With this machine, Xerox is doing its best to lower the cost of using color so that businesses don’t really have to think twice about color vs. black and white when printing. A sales document printed in color looks so much better than one printed in black and white. In fact any document, even, such as those documents marked up by Word’s review feature, are easier to read in color.
With the ColorQube’s Hybrid Color Plans, customers pay only for the amount of color they use on a given page. For example, an office document with a logo and small graphic will cost the same as if it were printed in black: one penny. Documents with moderate color coverage, like a Web page or brochure, will cost three cents, while those printed pages with heavy color, such as a real estate flyer, will cost eight cents. At the company’s newly launched Web site, http://www.xerox.com/FinallyColorIsLess, users compare their current cost of color printing to what they would pay using ColorQube.
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