Your local IT consultant is a treasure trove of information. However, as technology evolves and your IT needs increase it’s important that you seek experts in the various areas you need specific help in.
For example, social media is a powerful way to grow your business. Although it’s easy to create a Facebook page and Twitter things, understanding how to maximize these tools takes experience. We heard a powerful presentation from Nelly Yusupova and someone from 99Designs on the powerful of social media at BizTechDay
What about mobile technology. To really get all you can out of mobile and wireless technology it might take an expert to guide you into how to best integrate your “in office” applications on a mobile platform. Being productive is more than just having a cell phone and accessing email online.
For example, Verizon Wireless has device specialists, in the New York & New Jersey area who can give you free tutorials in the use of applications and short-cuts that can help you get the most out of your phone for your business.
You should work with specialists in cooperation with your local IT consultant who can continue to give you overall advice and expertise.
Maybe your company gives a lot of presentations using Power Point. It would make sense to work with a presentation specialist in Power Point, such as New York based eSlide who can guide you into how to make effective presentations and design better Power Point slides.
Whether security, mobility, social media, databases or better web site design, specialists are important if you want to most effectively use technology as a tool to grow your business.
A great resource for finding experts is Elance.
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