Youtube is one of the most popular places to host video. It’s free and with millions of users all in one place, it’s a great place to be seen. However, Youtube and other video sharing services have their limitations.
They do not enable you to easily obtain statistics of how your video is being viewed (such as who is viewing it (based on email addresses), total viewing time, number of viral recipients and other statistics.
For companies who want to leverage their video in more powerful ways and measure which videos are more successful, there’s a service I was recently alerted to Flimp.
It is a video hosting platform that enables you to get detailed analytics of your video across a variety of platforms: integrated into your email marketing messages, embed on your own web page, as a landing page on Fimp and more.
A “Flimp” is what the namesake company calls each video landing page – it can contain photos, inks to other online elements, forms and of course other video.
In the video demonstration I saw of Flimp, if you can create a Facebook Page you can easily create a Flimp.
The world of video is wide open to businesses that want to leverage video as a powerful communication tool. Tools such as Flimp. The Flip and yes even services like Youtube can cheaply and quite powerfully enable low cost video to enable revenue generating results.
What does it cost: $3,000 a year for 5 Flimps.
Some video sharing services such as Vimeo, Blip.tv and Brightcove provide detailed analytics, but they are in a different class than Youtube and similar more consumer focused video sharing services.
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