Services Tailor Apps for Small Businesses
From: Wall Street Journal
Barbara Heinrich says she isn’t computer-savvy, but last month the owner of Local Motion, a clothing boutique in Minneapolis, went online and built her own mobile-phone application.
It was worth a try, she figured, considering how cheap and easy it was to do and how addicted to iPhone apps young people like her daughter were. It also dovetailed with other online marketing efforts —her Web site and e-mail blasts—aimed at bringing regular customers, collected over 25 years, back to the shop. So she built a free app to display her hours, location and pictures of new arrivals using BuildAnApp, a Web site from Mobile On Services Inc., of Minneapolis, and submitted it to Apple for inclusion in its App Store. Read full article
My Gmail Account and Google Apps Got Hacked
From Digital Inspiration
My Gmail and Google Apps accounts were hacked recently but I could establish my identity, Google restored access in the next three hours. Here are lessons learned and tips that might prevent your Gmail and other Google Accounts from getting hacked.
Google Account HackedI frequently get “password assistance” emails in my Gmail inbox that have a link to reset the password of my Google Account (see screenshot). Since I don’t initiate such password change requests myself, it’s clear that someone else is trying to hack into my Google account. Read full article
High Fashion Goes High Tech: A Suit That Fits Wins Global Dell Small Business Excellence Award
Earlier this fall, our President of Dell Small and Medium Business Steve Felice sat on a panel of small business experts to choose the global Dell Small Business Excellence Award winner – an annual award that recognizes small businesses for their innovative use of IT to improve the customer experience. In the two years that this program has been international, a UK company has won again.
A Suit That Fits.com, a UK-based small business that designs and sews high-fashion custom-tailored suits at affordable prices, is this year’s global winner earning them: Read full article
The Science of Managing Search Ads
From The New York Times
Despite the economic downturn, customers streamed into the Tiny Prints online store on the Monday after Thanksgiving, called Cyber Monday because it is one of the busiest days of the year for Web retailers. They snapped up the company’s custom holiday cards at roughly twice the rate of a year ago.
But in the following days, Ed Han, the chief executive, and his team made a risky bet in search of higher profits. Hoping that traffic and sales would stay up, they pulled back on the Google search ads that had helped drive visitors to Tiny Prints. Read the full article