As Spring finally shows signs of taking hold here in the Northeast, there are lots of great events coming up. There’s one that I’ve personally been working very hard on – the Small Business Summit on March 16th, produced by Smallbiztechnology and Prime Strategies. I’ve got a few free tickets left for readers of this column, so if you’ll be in the NYC area next Tuesday click here and register before they’re gone.
This list of events, conferences and webinars for growing small businesses and entrepreneurs is brought to you every other week by Small Business Trends and Smallbiztechnology.com.
Fifth Annual Small Business Summit
March 16, 2010, NYC
The Summit is for small business owners and entrepreneurs who want to meet the challenges of the new economy head-on and THRIVE in 2010. Our theme this year is Business & Technology: Strategies for the New Economy.
We have some incredible speakers lined up for this year’s Summit, including Seth Godin, who will be talking about being indispensable to your customers. The Summit is always about generating great ideas from some of the best talent in the business world, but also about networking, making profitable connections and having fun.
We’ll be showing off some of the hottest new technologies for small businesses, and as always, we’ll have some awesome giveaways, raffles and surprises.
Western Regional Business Matchmaking
March 16, 2010, Los Angeles, CA
The Business Matchmaking Western Regional Face-to-Face Event will be hosted at the Marriott Los Angeles Airport Hotel located in Los Angeles, CA on Tuesday, March 16, 2010. Participating firms will receive advance education and tools to prepare for face-to-face meetings with buyers from federal, state and local government agencies and major corporations.
* Individual business counseling and guidance provided by SCORE, SBDC and other resource partners
* Access to the Business Matchmaking System in advance of the event to be matched with participating procurement representatives and setting a schedule for appointments with buyers
* Face-to-Face meetings with procurement representatives of federal, state and local government agencies and major corporations
* Small business specific and topical workshops available throughout event day
* Exhibits and networking with regional small business resources including access to capital, SBA loans, insurance, federal qualification requirements, women and minority business tools, certification, etc.
* On-site Internet access and email capabilities provided at the HP Tech Center
* Access to representatives from private sector co-sponsors for information about their companies
Bizmore Webinar: Social Media 101
March 16, 2010, 11:00am PST
Learn how to market your products and services on The Big 3 Social Networks: Facebook, LinkedIn, and Twitter; attract new customers and generate more business. Scott K. Wilder, the former head of Intuit’s Small Business Community website, will show you how.
As a bonus, webinar attendees will receive a free copy of Wilder’s must-read Marketing Menu for Achieving Success on The Big 3.
How to Sell: Establishing Your Unique Selling Proposition
March 17, 2010, 12pm ET, Webinar
Presented by: John W. Heinrich, President of The Solutions Forum and Chief Mentor of The International School of Entrepreneurship
It is critical to have a unique selling proposition (USP). Otherwise, why would a potential customer buy from you rather than a competitor? If you don’t have one, you’ll be forced into competing on price, with adverse effects on profits and close ratios. It is also imperative to focus on the mechanics of how many cold calls, appointment and closes you need to increase sales. You’ll learn:
– How to establish a USP
– How to properly qualify customers, so that productivity is maximized
– How to work backwards from closes through appointments to cold calls to INCREASE BUSINESS
– How to improve sales through qualification of customers
– How to set up the metrics to increase your business
2010 Mega Mixer Business Expo
March 18, 2010, Rye, NY
The Business Council of Westchester (BCW) will hold its annual Mega Mixer Business Expo at the Hilton Rye Town hotel in Rye, New York from 2:00 to 6:00 pm on March 18. The event is expected to draw 1,500 attendees from Westchester and beyond and feature 200 exhibitors in more than 70 different industries.
Features a Green Aisle of eco-friendly companies, Speaker’s Spot of short expert seminars, and Mega Samplers array of food and drink samples throughout the day.
Marketing Up: Finding Clients with Real Budgets
March 18, 2010
Ask a creative how they get their clients and most will say, “Through word of mouth.” But word of mouth doesn’t always bring the clients you want. You know, the ones with budgets to afford your services. The alternative to word of mouth is a Marketing Machine: a structured campaign through which you actively pursue the prospects of your choosing with the most effective, and least expensive, marketing tools.
In this Teleclass, you will learn:
* How to research (and where to find) the right prospects
* How to choose the right prospects
* How to reach out to the right prospects
Engage, Empower, Energize
March 18, 2010, Newark, NJ
A no charge full-day conference for experienced business women seeking to grow their businesses. Breakouts, individual consulting, “Pitch-it” contest, keynotes, etc. This will be at the New Jersey Performing Arts Center and will include breakfast and lunch. Sponsored by New Jersey Association of Women Business Owners’ Women’s Business Center.
How to Present Your Business Plan
March 18, 2010, Providence, RI
This interactive presentation will feature two veteran business developers who have worked with companies throughout New England on growth, turnaround, and acquisition strategies. This workshop is part of a series leading up to the Rhode Island Business Plan Competition starting in April 2010.
Astoundingly Simple Secrets to Making Social Media Work for You
March 23, 2010, Webinar
Can you really turn garden-variety online acquaintances into a supportive network who will help you spread a message or build a career? Do social media sites like Facebook and Twitter offer the opportunity to extend your brand and message or are they just a colossal time-suck?
Learn the ins and outs of social media, where it intersects with old-school marketing, and how you can use them in tandem to build your network, strengthen your personal brand, and spread the word about your business to the people who need to hear it. You will learn how to come up with your core marketing message, translate it into the language of social media, and evaluate which social networking sites will work best for you.
The Mobile Office with Ramon Ray: Productivity Anywhere!
March 24, 2010, 10:00AM PT, Webinar
Navigating the technology acronym soup of mobile technology can be daunting these days, not to mention expensive if you don’t make smart decisions around your technology and service choices. You will learn about mobile technology and how to simply safeguard your very important business information.
Social Reputation Management: Protecting and Strengthening Your Brand Across the Social Web
March 24, 2010, New York City
This conference that will share the best case studies on how communicators and marketers listen to conversations, monitor and comprehend what is being said, and engage through the social web. The case studies will be followed by moderated interactive roundtables. Use promo code SBT to receive a discounted rate of $155.
Brooklyn Business Expo 2010
March 24, 2010, Brooklyn, NY
The Brooklyn Business Expo 2010 will bring together the brightest business leaders from the most dynamic companies throughout Brooklyn and the adjoining counties.
The Brooklyn Business Expo 2010 provides an environment for businesses to enhance their relationships, research the market for the leading products and services, and learn about the latest best business practices. This will be the largest biz-to-biz expo in Brooklyn.
The Stimulus Package: Update 2010
March 24, 2010, Brooklyn, NY
This seminar, moderated by CNN contributor and president of Optimum Capital Management, Ryan Mack, is designed to show you how you can still benefit from stimulus funds. Panelists include Ann Kayman, CEO at New York Grant Company; Bruce Niswander, director of the Office of Innovation, Technology Transfer and Entrepreneurship at Polytechnic Institute of NYU; and Michael Williams, dean at the Graduate School of Business at Touro College who will discuss the following:
* The Stimulus Program: What’s the impact on the economy so far?
* How can I still benefit from the Stimulus bill?
* How will the government’s proposed three-year spending freeze effect small business and how can businesses plan now?
* What are smart, “hidden” ways that businesses can save more money in the “new” economy?
MarketingSherpa’s Email Marketing Essentials Workshop Training
Theory works well in a classroom, but how does it translate in the real world? What makes MarketingSherpa’s Email Marketing Essentials Workshop unique is our trusted Case Study approach to learning. Using Case Studies and research as a basis, every tactic discussed during the course has been proven. This one-day workshop is based on MarketingSherpa’s Best Practices in Email Marketing Handbook. You’ll receive a FREE copy ($497 value) to be used as your textbook during the course that you can take back to your office for future reference. Use it as your on-the-job reference guide to build a ‘best in class’ email program that will meet and exceed your marketing goals. Register now to get $100 off regular price of $995.
March 25 , New York City
April 6, Philadelphia, PA
April 20, Washington, DC
May 11, Denver, CO
May 13, Seattle, WA
June 21, Chapel Hill, NC
June 25, Atlanta, GA
July 20, Minneapolis, MN
August 10, San Diego, CA
August 13, Phoenix, AZ
Growing Profits and Revenue with Low Cost Tech Tools
March 30, 2010, 2:00pm ET, Webinar
Email marketing is one of the most cost effective ways for businesses to stay in touch with customers and build long-lasting and profitable relationships.This is great news for small and growing businesses, who need to get their messages directly to targeted audiences.
This webinar will break down a real case study of how one small business slashed their marketing costs and skyrocketed their results, and translate their success into solid steps on how you can do the same. Featuring Melanie Attia, Product Marketing Manager for Campaigner and Elaine Bolle, Chief Marketing Officer for Clinical Research Site Training.
The Technology of Collaboration with John Jantsch
March 31, 2010, 10:00AM PT, Webinar
Small business has become less about building and selling and more about collaborating and engaging. In this session you’ll learn about a growing and changing suite of tools that any small business can tap to work more effectively and efficiently with your entire collaboration universe including:
New York Entrepreneur Week
April 12-16, 2010
New York Entrepreneur Week (NYEW) is a non-profit movement formed around a single belief: entrepreneurs change the world. And now is the time for entrepreneurs who have the will and drive to prove they can achieve anything, to stand up and come together in New York State for another groundbreaking NYEW event.
With over 100 speakers from 40 cities, 15 states and 3 continents, NYEW unites the state’s diverse entrepreneurial community; giving you the opportunity to connect with and learn from New York’s best and brightest entrepreneurs who are relentless, driven and dedicated to improving your business and the economy. View the full agenda here.
New York Entrepreneur Week encompasses five days of innovative and hyper-targeted events, including:
* Inspiring keynote speeches from recognized business leaders
* Riveting panels delivering relevant mission-critical advice
* The flagship RELENTLESS business plan competition
10 PAGE BUSINESS PLAN DESIGN WORKSHOP
April 16, 2010, New York City
This workshop enables leaders to prepare Complete, Convincing and Compelling business plans to obtain grants, VC and corporate finance, partners and customers for start ups, spin-outs and expansions. We leverage the ‘10 PAGE BUSINESS PLAN DESIGN FRAMEWORK’™ built on a proven track record of raising over $300 million of financing.
140 Characters Conference
April 20-21, 2010, New York City
The 140 Characters Conference: New York City (#140conf) provides a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.
The format at the #140conf events is unique. Individual talks are 5 and 10 minutes, keynotes are 15 and 20 minutes and panel discussions are no more than 20 minutes. During the course of the two days more than 140 people will share the stage in about 70 sessions.
“Early Bird” registration of $100 ends on March 5th.
OSDBU Procurement Conference – Procurement Matchmaking
April 21, 2010, Chantilly, VA
The 20th Annual OSDBU Procurement Conference is a national conference fostering business partnerships between the Federal Government, its Prime Contractors, and small, minority, service-disabled veteran-owned, veteran-owned, HUBZone, and women-owned businesses. More info and registration here.
New Marketing Experience 2010
April 13, 2010, San Francisco, CA
Imagine a world where you can take your One Big Idea™ and tap over 100 other participating conference attendee and experts and each of their One Big Ideas. All in a structured, fast-paced and highly interactive one-day program under the direction of Chris Brogan and the team from New Marketing Labs.
Unlike other programs, this event will facilitate you working directly with your peers in a group of 15-20 professionals to explore in detail the topics covered in the program. In addition, each attendee will leave with one book from the conference with all of the big ideas from the attendees as well as the results of the deep dives on the topics discussed.
Michigan Celebrates Small Business
April 29, 2010
Michigan Celebrates Small Business is a premier annual program to recognize entrepreneurs and small business supporters in a variety of categories. The program is a cooperative effort of the U.S. Small Business Administration – Michigan, the Small Business Association of Michigan, the Michigan Economic Development Corporation, the Michigan Small Business & Technology Development Center and the Edward Lowe Foundation.
The 11th Annual Department of Energy Small Business Conference & Expo
May 10-12, 2010, Atlanta, GA
The Department of Energy (DOE), Office of Small and Disadvantaged Business Utilization, is proud to present The 11th Annual DOE Small Business Conference & Expo, at the Georgia World Congress Center, Atlanta, GA, May 10-12, 2010.
The event will feature plenaries, educational workshops, an Exhibit Hall with 200+ exhibitors/sponsors, as well as business matchmaking sessions. Over 1,600 attendees will represent all levels of federal, state, and local government agencies, the small business community, large/prime contractors, and many more!
Working Capital Executive Breakfast
May 13, 2010, Dallas, TX
The No. 1 concern for businesses in today’s credit crisis is liquidity. Register for our Complimentary Executive Breakfast and find out how you can generate working capital to keep your company viable and grow. During the briefing, you will learn how to:
* Increase liquidity in as little as 24 hours
* Take control of your working capital management
* Lower your cost of capital through a competitive marketplace
* Protect your business from increasing DSOs
* Secure financing that is less restrictive than traditional bank financing
Small Business Social Media Summit
June 4-6, 2010
Social media for small businesses presented by people using social media successfully in their business. Affordable summit JUST for the small business. Go home with a social media plan.
Creative Freelancer Conference
June 5-6, 2010
The Creative Freelancer Conference is the first and only full-scale business conference for self-employed creative professionals. The goal? To help you maximize your freelance income by sharing best business practices and sage advice from seasoned solopreneurs who’ve learned through experience what works, and what doesn’t. The program is geared toward freelance graphic designers, copywriters, illustrators and photographers, as well as solo practitioners of interactive, interior and industrial design. Anyone who makes a living selling creative services on a freelance basis (or would like to) will benefit.
Early bird pricing through March 12.
To find more small business events, contests and awards, visit our Small Business Events Calendar.
If you are putting on a small business contest, award or competition, and want to get the word out to the community, please submit it through our Events & Contests Submission Form (We do not charge a fee to be included in this listing — it is completely free to list your event.) Only events of interest to small business people, freelancers and entrepreneurs will be considered and included.
Laura Leites, Managing Editor, Smallbiztechnology.com