President Obama, as a campaigner for President, demonstrated how to engage a community online and offline to “take action”. In this case it was his being elected as President.
The White House Communication team, continues to effectively communicate – via email.
They are sending out timely emails on the occasion of major news of the day, namely news the President makes.
This is a lesson for YOUR email marketing.
When there is MAJOR news of the day, that is of interest to your customers and related to what your sell – use the occasion to send a short, to the point email newsletter.
Social media is “hot” – but email marketing continues to be explosively powerful.
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