Managing Your Reputation & Protecting Your Brand Online

Thumbnail image for social_reputation_300x250.gifBusiness Development Institute is holding a great event this Wednesday, March 24th in New York City about protecting your brand’s reputation on the social web.
We are lucky to have a few complimentary passes, which we’ll give away to the first three people who email me.
For more information, including registration, please click here to visit the event website. Use promo code SBT for a discounted rate of $155.
Wednesday, March 24, 2010
8:00 a.m. – 1:00 p.m.
The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/srm.html
About the Event:


It’s no secret that consumers are talking about brands through social media and social networking. The days of having a lot of control over our reputations are over. Your brand is simply what your customers, market, and employees think about your organization. The reality is social media and social networking are having an increasingly large impact on how your brand is thought of. Consumer generated media combined with the power of social networking has greatly amplified the voice and impact of individuals. The opportunity to support brand advocates as well as the challenge of effectively addressing critics has created a new world for marketers and communicators. This conference will share the best case studies on how leading organizations protect and strengthen their brands. We will cover questions such as:

  • What are the best case studies of how leading brands manage their reputation?
  • What are the best technologies/tools to help you listen, monitor, and engage via social media/social networking?
  • How has crisis management changed as a result of real-time social communications such as Twitter and Facebook?
  • How do leading brands organize themselves for optimal reputation management?
  • How are the best organizations actively listening and participating in social conversations?
  • What is the role of employees in strengthening your brand across the social web?
  • How do you manage the challenge of effectively representing both your personal and business identities on the social web?

Case studies presented include:
Defending and Strengthening the Iconic Brand Online
Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company
GM, one of the world’s largest companies, employing more than 235,000 people in 140 countries, is poised to thrive after one of the most difficult economic times in the organization’s history. Chris will share lessons learned from how GM embraced customers, automotive enthusiasts, suppliers and the media through social media and online channels during the turbulence of 2009. By engaging through multiple online channels transparently, GM was able to protect its reputation by having an honest dialogue with constituents while positioning itself for growth. Connecting through social media and online channels is now part of the fabric of GM’s overall communications strategy.

Eyes Wide Open, Wallet Half Shut

Presented by: Manila Austin, Director of Research Communispace Corporation & Graceann Bennett, Managing Partner, Director of Strategic Planning, Ogilvy Chicago
Americans have just lived and are arguably still living through one of the biggest economic crises of our time. Everyday life has become harder to manage and as a country we have faced unprecedented challenges. This crisis has taken a toll on our emotional as well as our financial well being. Consumers are sitting right in the middle of this disequilibrium and have been forced to reflect, react and change to this new reality. There is so much information about how the recession has hurt the everyday consumer. But what happens now? As we embark on a recovery, we feel compelled to know how the experience has shaped the lives of everyday Americans.
Building a Positive Image Online with Social Media: The Network Solutions Experience
Presented by: Shashi Bellamkonda, Social Media Swami, Network Solutions
How to Organize Internally for Reputation Management Externally
Presented by: Colette Cote, Corporate External Communications, Pitney Bowes Inc. & Aneta Hall, Social Media Strategist, Pitney Bowes Inc.
Celebrating it’s 90th year of innovation since the inception of the postage meter, Pitney Bowes has embarked on a journey of strategic transformation –and social media is playing a vital role. Colette and Aneta will share insights as to how social media pioneers and advocates are harnessing the power of social media — internally and externally– to help protect and strengthen PB’s brand aross the social web.
For more information, including registration, please click here to visit the event website. Use promo code SBT for a discounted rate of $155.

  • What are the best case studies of how leading brands manage their reputation?
  • What are the best technologies/tools to help you listen, monitor, and engage via social media/social networking?
  • How has crisis management changed as a result of real-time social communications such as Twitter and Facebook?
  • How do leading brands organize themselves for optimal reputation management?
  • How are the best organizations actively listening and participating in social conversations?
  • What is the role of employees in strengthening your brand across the social web?
  • How do you manage the challenge of effectively representing both your personal and business identities on the social web?

Case studies presented include:
Defending and Strengthening the Iconic Brand Online
Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company
GM, one of the world’s largest companies, employing more than 235,000 people in 140 countries, is poised to thrive after one of the most difficult economic times in the organization’s history. Chris will share lessons learned from how GM embraced customers, automotive enthusiasts, suppliers and the media through social media and online channels during the turbulence of 2009. By engaging through multiple online channels transparently, GM was able to protect its reputation by having an honest dialogue with constituents while positioning itself for growth. Connecting through social media and online channels is now part of the fabric of GM’s overall communications strategy.

Eyes Wide Open, Wallet Half Shut

Presented by: Manila Austin, Director of Research Communispace Corporation & Graceann Bennett, Managing Partner, Director of Strategic Planning, Ogilvy Chicago
Americans have just lived and are arguably still living through one of the biggest economic crises of our time. Everyday life has become harder to manage and as a country we have faced unprecedented challenges. This crisis has taken a toll on our emotional as well as our financial well being. Consumers are sitting right in the middle of this disequilibrium and have been forced to reflect, react and change to this new reality. There is so much information about how the recession has hurt the everyday consumer. But what happens now? As we embark on a recovery, we feel compelled to know how the experience has shaped the lives of everyday Americans.
Building a Positive Image Online with Social Media: The Network Solutions Experience
Presented by: Shashi Bellamkonda, Social Media Swami, Network Solutions
How to Organize Internally for Reputation Management Externally
Presented by: Colette Cote, Corporate External Communications, Pitney Bowes Inc. & Aneta Hall, Social Media Strategist, Pitney Bowes Inc.
Celebrating it’s 90th year of innovation since the inception of the postage meter, Pitney Bowes has embarked on a journey of strategic transformation –and social media is playing a vital role. Colette and Aneta will share insights as to how social media pioneers and advocates are harnessing the power of social media — internally and externally– to help protect and strengthen PB’s brand aross the social web.
For more information, including registration, please click here to visit the event website. Use promo code SBT for a discounted rate of $155.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook