The Practical Side of Battery Life, Durability and Style: A New York Cupcake Truck

Yeah, when I heard of Cupcake Stop, I though of some two bit, rusty, broken down van, with a greasy haired, dirty fingered guy selling some lousy looking pieces of colored bread out of a hole in his van.
However, in looking at the video of a Lenovo, ultra-mobile customer Cupcake Stop, how wrong I was.
What is Cupcake Stop:
An entrepreneurial law student who is graduating in the top percentile of his class in early 2009 decides that an opportunity exists for selling premium cupcakes in New York. After deep market research, Lev Ekster decides that a mobile business is more practical than bricks and mortar and that social media would be at the core of its operation. Fast forward to 2010 and you have a growing business that is adding more trucks and locations, installing e-commerce with international distribution, and is in constant real-time communication with its 11,300+ followers on Twitter.


He powers his business (other than the stoves on his truck, ingredients and his staff – which makes it quite comfy in his truck) with one of Lenovo’s new ThinkPad Edge notebooks. This ThinkPad is NOT the ThinkPad we’re used to seeing in colors of black, black or black. It’s cool looking, quite durable and has LONG battery life.
“We’re creating a full SMB program, starting with products like the ThinkPad Edge 14 and 15 inch laptops,” said Jerry Paradise, director, Worldwide ThinkPad Product Marketing, Lenovo. “We have seen strong demand already for the ThinkPad Edge 13 inch, and we’ll continue to expand the ThinkPad Edge lineup going forward, extending the same leadership in innovation, quality and reliability in SMB that we’re known for with large enterprise customers.”
My guess is the Edge line goes head to head with Dell’s Vostro line.
Check out Lenovo’s neat video about the Cupcake Stop:

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook