Last week I was walking around New York City’s Soho where all the “quaint” shops are located selling all kinds of neat products. Whether New York City’s Soho area, a mall in Austin or a plaza in Salk Lake City, it is absolutely critical for local retailers to get as close to their customers as they can.
Landy Ung, co-founder of 8coupons shares her insight in the interview below:
Email marketing, web sites, blogs, social media and customer relationship manage solutions are all important for acquiring new customers.
However, local retailers face a very particular challenge.
Landy Ung, co-founder of 8coupons said that for local retailers, such as restaurants, clothing stores and dozens of other local retailers their customers are only coming to them from a short radius. In Manhattan it could be blocks, in a suburban area it could be only a few miles.
8coupons enables customers to find discounts (saving money) and enables retailers to connect with customers who want to buy their products or services.
So, Yelp, Yellow Pages, 8coupons.com, http://local.google.com“>Google Local…you’ve got your hands full and full of opportunities for local marketing!
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