Last Tuesday, at the NY Daily News, Small Business Big Impact Conference over 1,000 business professionals gathered to hear from experts, how they could grow their businesses.
There were three panels and one of the panels was all about technology.
Nelly Yusupova, founder of consulting firm DigitalWoman, Jay Greenstein, president of clothing chain R.A.G. New York, Ben Kaufman, founder of Quirky.com, and Rasu Jilani of Coup d’etat and Ramon Ray, Editor of Smallbiztechnology.com shared with the attendees tips and insight in how to leverage technology as a tool to grow their businesses.
You can see a video of some of that advice here:
Ramon was also interviewed by Pushy Dreamers about using the technology one already has:
An excerpt, focusing on the technology aspects of the event, from the NY Daily News overall coverage of the event:
During the technology talk, Jay Greenstein, president of clothing chain R.A.G. New York, detailed the benefits of search engine optimization, which involves adding keywords to a Web site to try to ensure it comes up on the first page of an online search.
Search engine optimization has helped R.A.G.’s Web site draw 600 visitors a day. When the company first started selling online, it typically made three sales a day.
Ben Kaufman, founder of Quirky.com, described another business phenomenon recently transformed by the Internet: crowd-sourcing.
Quirky designs a product each week, “from spatulas to snow sleds,” using crowd-sourcing for input from a huge online community his business has assembled.
SmallBizTechnology.com editor Ramon Ray urged the crowd to use videos of customers as a Web marketing tool. One attendee, personal trainer Kevin Wilson, loved the idea.
His business, Cheetah Fitness, offers training in clients’ homes and will be running a series of group workouts in Cadman Plaza Park in Brooklyn Heights this summer. Wilson, 39, of Bedford-Stuyvesant, Brooklyn, plans to shoot a promo video to show what boot camp will be like.
Read the full NY Daily News article here.