Ink is very expensive. Be it ink jet cartridge or toner, they can be $25+ or $75+ respectively. Pretty pricey.
Kodak’s been running advertising, specifically challenging expensive ink cartridges in advertisements (running in NY and I assume nationally) and encouraging businesses and consumers to use Kodak printers, as their ink is cheaper than the competition.
Seeing this challenge HP has opened up the “back stage” a bit to help us understand why HP ink cartridges are so expensive.
The Wall Street Journal writes Opening a bag of props including a trio of shot glasses, squares of foam and some disassembled print heads, Thom Brown, who specializes in “competitive media intelligence,” explained the complex workings of H-P print heads, and the billions of dollars the company has spent over the years developing them.
He talked about the challenges in shooting drops of ink at moving pages of paper, and the perils of refilling ink cartridges rather than buying new ones from H-P. Refilling involves poking a hole in an H-P cartridge and filling it with a god-knows-what mixture of non-H-P ink-a process that can lead to smudging and other poor performance, Mr. Brown said. H-P, he added, has heard from plenty of customers who tried refilling. “A lot of them don’t have good experiences,” he said.
Read the full article here.
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