3DCart makes software to help online retailers sell online. They have a lot of experience with social media and using these tools to sell more online and have provided a list of “Top 7 Social Media Tools for eCommerce”
Twitter & Facebook Updates
Without a doubt, the two biggest social media sites on the web today are Facebook and Twitter. With their social networking capabilities at your disposal, you can reach out to fans and friends in a scope that word-of-mouth advertising could never come close to. Use these capabilities to your advantage! For example, post a Facebook status update about your business and product offerings. Announce your promotions by way of a tweet and get your twitter followers (and their followers) to your store.
Most people think of a blog as an online journal. However for business owners like yourself a blog can be a powerful tool to keep your customers “in the loop” about your store’s news and updates! Use a blog to post news about your upcoming products. Post some ideas about how your products can be used, or offer your customers updates about new features within your store. A built-in blog capability lets you schedule and manage your posts, and provides an industry standard RSS feed to provide syndication capabilities for your blog.
Rather than using a personal Facebook page, you can create a Facebook Fan page for your business, and use it to advertise your store. Acquire fans to your store and post business specific updates about your business to them. But why stop there? With a Facebook Application, you can easily link your online store directly to your Facebook Fan Page within its own tab! Select which products are displayed, such as products within a specific category, Home Specials or items “On Sale”. What’s more, you can empower your affiliates with the ability to create their own online stores within their Facebook profiles and choose which products will be displayed.
YouTube Video Integration
Bring your products to life and improve your visitor experience by adding video footage to your product pages. Product images are important, but a full motion video of your product can really help you sell it to your customers. YouTube video integration lets you easily search YouTube directly from your store’s control panel, select a video – whether it’s a product review, demonstration or viral commercial – and instantly display it on your product page.
Visitors to your site may not always buy at that specific moment in time, but will likely return to your store when they’re ready to purchase. Make it easy for them to return to their favorite products by adding social bookmarking to your products! With Social Bookmarking added to your item listings, your customers can instantly bookmark individual products to their browsers, email, or even to the popular social sites like Facebook and Twitter at the click of a button.
Facebook “Like” Button
Add a Facebook “Like” button to your products and let your customers advertise your products for you on their Facebook pages. Their friends can see this and perhaps take enough of an interest in the item to become your customer as well!
Embracing Mobile Apps
Mobile phones today are so much more than just phones. In fact, these are essentially hand-held computers complete with Web browsing capabilities used by consumers to share products, information and comments with their friends in real-time. It is important to provide a complete mobile interface for visitors shopping your site on an iPhone or favorite smartphone. You will want to include optimized pages for Home, Products, Categories, View Cart and Checkout. That way, visitors can easily browse and add products to their cart and checkout, all within the Mobile interface.