Skype: Beyond Calls. Now Advertising Solutions

marchex-skype_how_it_works-_image.jpgWe all know Skype as the company that offers free or low cost calling.
BtoB online writes that Skype is launching a new service, powered by Marchex , which is a pay-per-call advertising product called Click & Call that turns phone numbers into little ads similar to pay-per-click search ads.
If you’re an advertiser looking for reach Skype’s nearly 600 million customers, then this option could be quite useful for you.
Pay only for the calls made to your business. Set your own budget. Closely track which calls at which times make your phone ring.
Skype is not the first or last company to offer this type of service.