Tech Thursday Round Up – August 26, 2010

  • VerticalResponse Online Community Unveiled: Helping Small Businesses Grow Email Marketing Lists
  • Sage Payment Boss Helps Small Businesses Get Paid Anytime, Anywhere
  • Free Shipping a Must for Small Business Online Purchases
  • IT Professionals Use Personal E-Mail to Hide File Transfer Activity from Management
  • New Desktop Computer for Growing Small Businesses
  • New iPhone Application Gives MyFax Customers Access to Faxes at Their Fingertips
  • How to Use Email Marketing to Develop Customers for Life
  • Tech Leaders: Should You Knock Them Down or Keep Them on Their Thrones

VerticalResponse Online Community Unveiled: Helping Small Businesses Grow Email Marketing Lists
Thumbnail image for verticalresponse.gifSAN FRANCISCO, Aug. 10 /PRNewswire/ — Today marks the launch of a new community resource aimed at small businesses that are interested in growing their email marketing lists — thereby increasing their sales. The VerticalResponse List Building Bank is a community for small businesses to post tips and tricks while learning more about new and improved list building tactics from their peers as well as the experts at email marketing company VerticalResponse. Following on from the success of the VR Marketing Lounge, a community forum for marketers to meet and share their expertise, VerticalResponse has launched this latest forum for small business owners.


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Sage Payment Boss Helps Small Businesses Get Paid Anytime, Anywhere
sage.JPGSmall business owners can now accept and manage credit card payments through their smartphone. Today, Sage launched Payment Boss, a new mobile tool that allows small businesses to get paid anytime, anywhere, by accepting credit cards using a 3G enabled phone and a merchant account. Since Payment Boss integrates with Billing Boss, businesses can track and manage their incoming cash flow, monitor their sales activities and reconcile their credit card transactions, so they can focus on selling, not completing paperwork.
Users access Payment Boss through a mobile browser, and all transactions are routed through Sage’s secure servers to ensure that industry standards for data security are met, so small businesses can feel secure using Payment Boss. Payment Boss is the newest Connected Service in the broad Sage portfolio of products and services supporting small to midsized businesses worldwide.
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Free Shipping a Must for Small Business Online Purchases
99 Percent of Small Businesses Surveyed Say Free Delivery is Critical
staples.jpgFRAMINGHAM, Mass., Aug. 4, 2010 – Saving time and money is imperative to small businesses that order their supplies online, and virtually all (99 percent) say free shipping is an important decision factor when selecting a retailer. According to a recent survey commissioned by Staples (NASDAQ: SPLS), small businesses that order online say it saves them time and money, and nearly half (46 percent) feel that their small business could not operate without this cost-saving benefit.
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IT Professionals Use Personal E-Mail to Hide File Transfer Activity from Management
Data Breach Risks on the Rise for Companies That Lack Visibility, Management and Controls Around Sensitive Information
ift_logo.pngLexington, MA – August 3, 2010 – Companies beware: IT professionals are using personal email accounts to mask file transfer activity from management, according to a study released today by Ipswitch, Inc., the secure, managed file transfer company. Forty percent of those surveyed at this year’s InfoSecurity Europe[i] conference admitted to sending sensitive or confidential information through personal email accounts to eliminate the trail of what was being sent to whom – a major security and compliance breach and violation for companies.
While not all personal email used to send business information is malicious, it’s all incredibly risky. More than two-thirds of respondents (69 percent) said that they send classified information, such as payroll, customer data and financial information, over email (with no security) at least once a month, and 34 percent said they do it daily. The biggest drivers: speed, convenience and the ability to send large files, without the hassle.
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New Desktop Computer for Growing Small Businesses
hpweb_1-2_topnav_hp_logo.gifPALO ALTO, Calif., August 2, 2010 – HP today unveiled its latest professional desktop PC, offering expandable features that allow small businesses to maximize their technology investment as their business grows.
The HP Pro 3130 Mini-tower Business PC delivers a powerful yet flexible solution for small to medium-sized businesses (SMBs) that want solid technology at an affordable price point (Starting at $569). The HP Pro 3130 is also an ideal PC for businesses that require simple set-up, trusted technology and reliable support services.
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New iPhone Application Gives MyFax Customers Access to Faxes at Their Fingertips
Free application delivers on customer requests for quick access to faxes without relying on computer access
logo_myfax_index_en.gifOttawa, Ontario (August 12, 2010) – MyFax, the world’s fastest growing Internet fax service, today announced the availability of its new iPhone application. Available now, the free application delivers on MyFax customer requests to be able to access critical faxes from their iPhone without having to open a browser or launch an email application.
With the increasing number of mobile workers conducting business from the road – research firm IDC estimates that nearly 75 percent of U.S. workers can now be classified as mobile – the new application allows small businesses to manage their fax communication directly. Additionally, a recent study from Pew Research Center notes that smart phones accounted for 34 percent of all mobile handsets sold in the U.S. in the first quarter of 2010.
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How to Use Email Marketing to Develop Customers for Life
Thumbnail image for Campaigner-Logo-Final.jpgLast week we hosted the latest webinar in our email marketing series with email marketing company Campaigner. Wendy Lowe, Regional Development Director, talked about the MOST valuable asset your business has – your customers – and how you can keep them loyal to your brand or company using email marketing.
Watch a video replay of the entire webinar and download the slides here.
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Tech Leaders: Should You Knock Them Down or Keep Them on Their Thrones
Microsoft is a leader in software for businesses. However, they have been forced to AGGRESSIVELY shift their model to hosted applications and fight in the dirt (or marketplace) with Google and dozens of other hosted application providers.
I was looking at TicketLeap’s ticket solution, which competes directly with the leader in event ticket sales, EventBrite (which I use) and Constant Contact’s event system.
I then got pinged from SharedDoc and they’re positioning themselves as cheaper and easier to use than Microsoft Sharepoint but more feature rich and robust than Google Docs.
So the dilemma you have is when do you stick with a market leader, even one that’s good and when do you switch and/or at least try another vendor.
Read the rest of the story on Smallbiztechnology.com

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Laura plans and manages Smallbiztechnology's live and virtual events, including the five-city Small Business Technology Tour, now in its third year. She also produces events for clients through her event planning company, L2 Event Production. Her popular roundups of events and competitions for small businesses is published weekly on Smallbiztechnology.com and Small Business Trends.