The iPhone is hugely popular, we all know that. We also know that there are hundreds of thousands of applications for this popular platform. But here’s the real question, should you build an application for the iPhone?
Marketing Sherpa offers some guidance:
In March 2010, the law firm Morrison & Foerster LLP became one of the first professional services firms to create a branded iPhone App when it launched “MoFo2Go.” The application put news, attorney bios, a GPS-based location finder and a simple game directly onto customers’ iPhones, giving them new ways to connect with the firm while they are away from the office.
Launching the app was both a test of a new channel for the firm’s marketing team, as well as a complement to the firm’s reputation and market share among high-tech companies, says David Harvey, Senior Marketing Manager.
“It was a combination of wanting to make something that was useful for our clients, but also that lived up to our brand as a firm that ‘gets’ tech,” says Harvey.
Since then, there have been more than 1,500 downloads of the app — not to mention positive feedback from clients and press mentions about the firm’s foray into new technology.
Read the full article here.
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