Book Review: Start With Why – How Great Leaders Inspire Everyone To Take Action (Simon Sinek)

start-with-why.jpgAs I’ve told you, my goal is to try to always be reading a book.
Dan Hoffman, founder of M5 Networks put this desire in my head a few years ago, but I’ve always started and then stopped!
I have a stack of books (10 – 15) that I need to finish reading. I finished Seth’s Linchpin book and my review is here.
I also have a stack of Inc Magazine, Fast Company, Business Week, myBusiness, and a few other magazines and newspapers that I have not read – lots of catch up to do.
Although this book (nor others I’m reading) are tech focused, I thought to deviate (just a wee bit) from my tech writing and tell you about the books I finished reading.
I recently finished reading Book Review: Start With Why – How Great Leaders Inspire Everyone To Take Action (Simon Sinek).
Out of a 1 – 5, I’d give it a 5. It was a darn great book. Why?
The book is full of anecdotes, examples, inspiration and reasoning of WHY it’s not enough to produce great products or just DO something. But it’s absolutely important that our customers (our employees – hey our families) know what our essence is and WHY we are doing what we do.

When you finish reading this book, or in fact about 1/3 of the way through you start re-thinking how you do business. You start rethinking your marketing , messaging and more.
Instead of trying to manipulate, beg and claw your customers into buying from you, educate them.
Apple is so successful and Apple is deservedly written about a lot in Simon’s book, because we know that apple makes great consumer information/entertainment devices, period. He says, Dell, for example, had a challenge making competitive MP3 payers because we have known it as a PC vendor, not as a maker of consumer entertainment products.
What if Starbucks sold hamburgers…Wendy’s and McDonald’s would crush it (I think).