All of your customers are not the same. Some of them purchase once, some are repeat customers. Some never purchase from you but have huge influence in your industry and can tell other customers about what you sell. Some customers are very active on social media platforms. They’re active on LinkedIn discussion groups, etc.
Wouldn’t it be great if you KNEW who these customers were and could invite them to join YOUR social networks and be active on them.
What if you could engage with these customers and invite them to be evangelists for YOU and YOUR brand and products/services?
Other tools, such as Klout, Tapp11, help you measure various aspects of social media. There’s many more tools, but if you work with a social media expert (a real expert) they can guide you in how to best measure and get reports on the success (or lack of success) of your social media.
Flowtown is the “Social CRM” Brent Leary always talks about. Wherein you not only have the social media dimension of your business (listening and posting) but you tie this into knowing who your customers are, what they want and how they can communicate to other customers about your business. Brent’s written a lot about social crm
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