Web sites are still very important online communication tools for every business. Sure some businesses might do ok with just a Facebook page or some other profile type of page. But most businesses need a traditional, well designed web site. See my 10 Web Site Musts here – www.10websitemusts.com
Verizon recently launched a web site hosting and design service in conjunction with Intuit.
In conjunction with this new service Verizon analyzed a survey and offered tips all related to how businesses can build better web sites.
David Frendo, director of small- and medium-business services for Verizon gives a few tips on “What do small business owners overlook when they first build a site? ”
- Don’t let your web site content get stale. You will need to identify a writer (or do it yourself, if qualified) who can keep content current. Your web site is your company’s face to new and existing customers; they need to see new, dynamic content if you want them to keep coming back
- Watch out for typos and incorrect grammar in copy as these errors are quick ways to lose or even insult some customers.
- Avoid too many graphics and photos, especially of the small business owner. You want your site to look professional, but you don’t want it to be all about you.
- Home page content should focus on benefits your company provides, rather than your mission, experts or how long you’ve been in business.
- Don’t put up the site then leave it alone. You’re not done yet: Web sites need to get noticed on search engines. Understand what key words must be listed in the copy so that search engines find your site quickly.
Verizon’s Survey Summary
A third of small business owners don’t have time to build websites, according to a Small Business Caravan survey by Opinion Research on behalf of Verizon Small Business this month. It shows 56 percent of small businesses with annual revenue ranging from $250K to $750K have websites, versus 73 percent of small businesses ranging from $750K to $2M. There is a startling difference between the revenue ranges.
Other key findings among small business owners:
Small business owners who have built websites are better positioned to engage and attract customers:
- Nearly 72 percent small business owners who have websites know how to engage customers, versus 44 percent of those who do not have a website.
- Attract Customers
- Only 40 percent of business owners who don’t have websites know how to attract customers to their websites, versus 71 percent of those who have websites.
- Time to Maintain Website
- Only 35 percent of small business owners who do not have a website know-how to determine the time needed to maintain and use their sites, versus 62 percent of those who do have websites.
Only a third of small business owners who don’t have websites know how to measure the website’s profitability versus 49 percent of small business owners with websites.