Don’t Pay To Get Your Brand More Followers: Invest In Content

All Things Digital is reporting about Twitters new advertising solutions for brands and advertisers. It’s newest solution will help you get more Twitter followers by “suggesting” that people follow you based on preferences its algorithm things you’ll like.
All Things writes Twitter is still working to get its first two ad products up and running. But it’s going to launch a third, anyway: Tomorrow the company will show off “Promoted Accounts” at an ad industry conference in New York.
The idea is a simple one, people familiar with the company’s plans tell me: Twitter will try to help corporations and brands increase their Twitter following by inserting them alongside other Twitter users it suggests in its “Who to Follow” feature.
Instead of worrying about follower count and paying for advertising placement, why not invest the time and money to build great content around the products you sell. To be a RESOURCE (aggregated, original content or both) for your potential and prospective customers?
Megan Berry, of social media influence company Klout continues to speak about this.
Buying advertising is fine and you can buy all sorts of things (retarget advertising with Retargeter, cost per click advertising on Google, advertising in email newsletters and so much more). However, for the long term and sustainable future invest in CONTENT, CONTENT, CONTENT. You’ll see more on this from the speakers at the Small Business Technology Tour