Five Rules For Your About Page: From Seth Godin

Going to a web site and looking at an about page that looks miserable is painful. Seth Godin offers five rules that you should consider for the about page of your web site.
His rule number two is:
“Don’t use a stock photo of someone who isn’t you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better.”
Why is it that people don’t like photos of themselves, but hide behind stock photos? He has four other rules which you can check out here.