Learn From Block Buster…Don’t Be Netflixed By Your Competition

Block Buster was the local entertainment company that we all came to love. When we wanted to see a movie we could walk outside and get a movie. Guess what? For some reason they never paid attention to the Internet until it was way too late…they got Netflixed? Or maybe Hulu-ed?
The WSJ writes that Blockbuster announced that the company and its U.S. subsidiaries have filed voluntary Chapter 11 petitions with the U.S. Bankruptcy Court for the Southern District of New York, as the company struggles amid major shifts in how consumers view movies and other media.
How can you not get stomped by your competitors embrace of technology?
Surround yourself with advisers who can help you leverage technology as a tool to grow your business. Who can help you INVEST in technology and not just spend money on technology to put out fires.
You must have a technology plan and roadmap and always see how you can implement smart technology solutions to help your business be more productive, save time, boost customer service and increase revenue.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook