How to Manage Your Business’ Online Reputation – and Protect Your Bottom Line
Wednesday, December 1, 2010 1:00pm EST (10:00am PST)
For small businesses, managing online presence and reputation is critical. More and more consumers are turning to the web to find businesses and products, and more consumers (84%) rely on online reviews or “digital word-of-mouth” to make purchase decisions. One bad online review or blog post can devastate a business if it goes unnoticed and unanswered. An inaccurate or absent online listing can mean lost business and lost revenue. And while the digital landscape becomes broader and more complex, small businesses have largely been left behind.
In this webinar, Ryan Fritzky and Brooks McMahon from Marchex will outline the challenges small businesses face managing their digital footprint, the tools and tactics available to help them, and what the future of online presence and reputation management looks like.
This webinar is ideal for small business owners, operators, and marketers—as well as the enterprises and agencies that serve small businesses. We hope to see you there!
About the speakers:
Ryan Fritzky, Senior Product Manager
Ryan Fritzky leads the Marchex Online Presence and Reputation Management product team and helps chart strategy for Marchex’s Small Business Marketing Products group. At Marchex, he has led several online marketing product initiatives and has conducted extensive research with small businesses. Mr. Fritzky has been cited in Entrepreneur Magazine, Xconomy, Clickz, and several other publications covering online presence and reputation management. Mr. Fritzky holds a bachelor’s degree in business administration in finance from the University of Washington’s Foster School of Business.
Senior Vice President, Marchex Small Business Marketing Products
Brooks McMahon is the Senior Vice President, Small Business Marketing Products at Marchex, where he runs day-to-day operations, including managing enterprise partner relationships. Products he is responsible for include Marchex Local Leads, an award-winning online local advertising solution, and Marchex Reputation Management, an online presence management product for small businesses.
Prior to joining Marchex, Mr. McMahon spent over ten years in the digital content space, most recently at Getty Images. At Getty Images, he held several roles, including Vice President of Business Development, where he was responsible for developing and managing the company’s strategic partnerships with companies including Google, Yahoo! and AT&T, and Vice President of New Products and Platforms, where he launched and ran new businesses, including the company’s mobile and consumer business units. Prior to joining Getty Images, Mr. McMahon ran Corbis’ mobile, education and consumer business units. In running these business units at Getty Images and Corbis, he had ultimate P&L responsibility and oversaw product and business/channel development. In 2007, Mr. McMahon’s efforts in the mobile arena resulted in Getty Images being awarded the Best Imaging Company by Mobile Entertainment (other winners in their respective categories included Nokia, Google, and EA).
Mr. McMahon received a Bachelor’s Degree from Santa Clara University and a Masters in Business from the University of Washington.
Brought to you by Marchex
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