A few weeks ago I was speaking to some real estate agents at Touro College about mobile technology, abd one of the things I mentioned was the use of QR (Quick Response) bar codes for businesses.
QR bar codes are bar codes (like you see on meat, cereal and many other products) that mobile users can scan with their smartphones and a bar code scanning application.
Once scanned – any number of things can happen, depending on what the QR bar code creator intended. It can open up a web site, just show information and more.
Why use a QR bar code:
- Engage with mobile customers who might get information faster through bar code scanning
- Show that you are modern and cool (this can mean something)
- Squeeze more information into a smaller space using a bar code
You can create your own QR code here.
Crain’s New York writes how real estate agents are using bar codes.
Residential brokerage firms are going high-tech. They are plastering fancy new barcodes called QR codes on their marketing materials for properties for sale.
Halstead Property and Brown Harris Stevens recently rolled out the square black-and-white new-age barcodes on select property ads posted in the windows of street-level offices. Halstead, which has coined their own term for the QR codes—H-Tags—has even included the barcodes in its most recent printed catalog of properties. That glossy catalog was recently inserted in the New York Times and distributed across the city.
Read the full article here.