Why Social Media is Like Lady Gaga. Email Marketing is Like Michael Jackson

Email Marketing has been around for some time, and some are saying it’s dead. Like the late Michael Jackson. However, just about every growing business is doing some form of email marketing and although it’s not getting a lot of buzz or excitement, it’s still a huge avenue of profitable communication for many businesses.
Keep in mind, Michael Jackson passed, but is still making millions of dollars in sales and will never be forgotten. Just like email marketing.
We are so flooded with the noise of social media that we forget about email marketing and that is a mistake.
Although social media is indeed the hottest thing “today,” email marketing should not be ignored and should be a strategic part of your outreach and marketing plan for several reasons.
Read the full article on OPEN Forum here.