Are You Ready? Preparing Your 2011 Email Marketing Plan (Recording and Download)

As we rapidly approach the end of 2010, successful small businesses are already in the midst of creating their email marketing plan for 2011. For the rest of us, this can be a source of confusion and pose seemingly answerless questions – where do I start? What should I talk about?
In the latest webinar in our email marketing series with Campaigner – Some Assembly Required – Preparing Your 2011 Email Marketing Plan – Melanie Attia of Campaigner and Ramon Ray discussed how small businesses can easily create and execute a successful 2011 email marketing program.

In this recorded discussion, you’ll hear Melanie explain:

  • Where to start – what you should look at before you begin your planning.
  • What to look for – key elements you need to be aware of when choosing an email marketing service for 2011.
  • What to avoid – mistakes and pitfalls that can pull your 2011 plans off-track.
  • What to talk about – how to ensure your emails resonate with customers and keep them coming back for more.

Download a copy of the presentation slides here.
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One thought on “Are You Ready? Preparing Your 2011 Email Marketing Plan (Recording and Download)

  1. rolv.heggenhougen

    Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
    You have a website.
    You send emails.
    Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
    No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
    WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, click tracking etc and it is FREE!
    WrapMails arrive without the RED X so all images display without clicking!
    See for more information.

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