How A Scuba Diving Company Almost Drowned But Was Saved With Video, Online Advertising and a Social Community

It’s not easy running a business, and when the economy is bad and you are selling “entertainment” and a “life style” it’s even more challenging.
New York City based Oceanblue Divers was in this predicament, but by revamping their web site and creating an online community, investing in cost per click advertising and producing videos they built their business back.
Here’s a video from the New York Times about how they did it: