It’s not easy running a business, and when the economy is bad and you are selling “entertainment” and a “life style” it’s even more challenging.
New York City based Oceanblue Divers was in this predicament, but by revamping their web site and creating an online community, investing in cost per click advertising and producing videos they built their business back.
Here’s a video from the New York Times about how they did it:
Latest posts by Ramon Ray (see all)
- Advice from the 2017 SXSW Dell Experience: How to Pitch a Complex Business - March 30, 2017
- The Experience: Dell Showcases the Power of Technology at SXSW 2017 - March 28, 2017
- Accounting Gets Artificial Intelligence: Xero’s New Service - March 16, 2017