Smartphone Mobile App vs. Mobile Website: Which One Is Best For Your Business?

With the surge of consumers using their smartphones to shop online, visit web sites and overall communicate online, it’s important that you strategically think if your company’s web site should be mobile friendly.
There are two main ways to do this:
Option 1: You could ensure that your website is able to display correctly on a mobile browser.
Option 2: Develop a native application that for iPhone, BlackBerry, Android or Windows and encourage users to download it from the App store of the respective phone vendor or wireless provider.
There are pros and cons to each option. Keep in mind, you might also want to develop a mobile application and ensure that your website is mobile browser friendly.
Whatever your decision is, there is no “right” or “wrong” answer, it really depends on what works best for your business and most importantly what your customers want.
Digital content guru, Lee Bogner said that he would lean toward using the mobile App as a way to engage with today and tomorrow’s business presence. He said that as a web businessman and ecommerce marketer and developer he would first create a mobile application that users could download to a smart phone, then consider the development of mobile website.
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