What if you had $7,000, even $10,000 a month to spend in online advertising what would you do? The New York Times writes how Bellmore, New York based Executive Limousine is slowing revamping its marketing away from traditional print marketing to all online advertising.
They now spend $5,000 a month with Reach Local (who places ads across the Internet) and $1,500 a month on Facebook, this is in addition to hours spent on search engine optimization.
The NY Times writes:
As a result, 85 percent of Executive Limousine’s business comes from the Internet. While pleased, Mr. Schwartz is constantly working to fine-tune his online advertising to generate a higher return on his investment. He also is looking to improve his S.E.O. performance. The company operates in a highly competitive market — the New York metropolitan area — and has dozens of competitors chasing the same audience.
Gabriel Shaoolian the founder and chief executive of Blue Fountain Media, a Web design, development and marketing company based in New York and author of this article shares four things he looks for in a web site:
- Does it integrate social media?
- Does the site have features that make it sticky?
- Does the site offer clear messaging?
- Does the site offer strong calls to action?
Read the full NY Times article here and go through the many reader comments. You’ll gain insight on how to improve your own web site.