Foursquare and now Yelp offer ways for YOUR customers to “check in” when they visit your retail establishment.
These services are free and neat ways to encourage and reward repeat business. If you’re using them “today” reports Clickz, don’t expect a flood of new customers.
However, I’d encourage you to keep using these services and although you might only have trickle of use now, as more businesses use their smartphones for more than talking you’ll see “check in” increase.
It costs you nothing but a little bit of time to do and you could repeat heaps of good will and rewards with your customers and potential customers. Make sure you TRACK how the “check in” is working so you can measure it’s success, or lack thereof for your business.
The Clickz article reads For the last few months, Park Slope Eye has also been campaigning via Foursquare and Facebook Places. “Again, the response has been a lot less than expected,” Bazan said. Even though check-ins have been infrequent, the optometrist said he thinks that location-based marketing will become increasingly important to local/small businesses.
“There is a lot of potential,” he said. “I habitually check in to places that I patronize. I think the potential is going to come in a few different areas. One is to increase sales by enticing them to buy a product at a reduced cost that they might not have done for full price. Two is to increase sales by mobile users choosing to patronize a business for a check-in special [Lastly, you can] build loyalty by rewarding a guest for checking in.”
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