Content is king. Direct marketing through post cards, banner advertising, cost per click on search engines and other venues is one way to acquire new customers.
But the best way to build long term relationships with customers is to have content that communities of your customers and prospective customers will find on your web site or through your other online communication channels. This is inbound marketing.
With Clip.ly you can get a shortened URL and an image to use in your blog post. Instead of boring text you can get a “clip” of the newspaper article (a small image) and link to the full source.
Check it out. You’ll like it.
John Pettitt of clp.ly speaks with Smallbiztechnology.com’s Ramon Ray about this.
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