Why You Should Be A Tech Anthropologist: Discussion With A Train Passenger

Today I saw a young lady using a Samsung Galaxy on the train. She was watching a movie and surrounded by a few iPad users. I could not help but ask her why she was using a Samsung Galaxy as opposed to an iPad. Without thinking she said, “it’s smaller”.
What does this mean to you?
The Apple iPad has a lot of deserved popularity, however, there’s a lot of competing tablets on the market that might be better for users due to a variety of reasons.
When considering technology for your business, be a technology anthropologist and ask questions, the right questions about technology before you buy it.
What’s popular, might not be the best thing for you.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook