BtoB recently featured an IT company’s successful use of a follow up voicemail service to improve open rates for its email marketing campaigns.
In the story by Karen Bannan, F5 Networks utilized the services of guided voicemail provider Boxpilot to help them reach out to CIOs and director-level prospects.
In a 2010 email marketing campaign to promote a series of IT disaster recovery solutions, F5 Networks sent out emails, then on the same day Boxpilot’s call managers left pre-recorded messages on the prospects voicemail notifying them of the email delivery.
Boxpilot employs live agents, to ensure the correct person’s voicemail box is reached. As an added benefit, the voicemail component allowed F5 Networks to update its campaign list, removing contacts no longer at the company and adding their replacements’ names.
Latest posts by Ramon Ray (see all)
- Advice from the 2017 SXSW Dell Experience: How to Pitch a Complex Business - March 30, 2017
- The Experience: Dell Showcases the Power of Technology at SXSW 2017 - March 28, 2017
- Accounting Gets Artificial Intelligence: Xero’s New Service - March 16, 2017