What An Indian Dairy Farmer Learned From Investing In the Wrong Technology (Video)

When was the last time you visited your local dairy farmer? When was the last time you sat down with a dairy farmer, from Indian, to get his sage advice on using technology?
Well I recently did.
Vishvas Chitale of Chitale Dairy and a Dell Take Your Own Path hero shared with me he uses technology to convert dairy farming from a “gut instinct” business into a profitable and data driven enterprise.
He leverages RFID tags, SMS, and databases to get rid of information silos and give a complete and profitable view of each cow. Maybe you don’t have a cow, but I bet you have other products and surely you have customers.
You might not be a dairy farmer but the lessons he shares in this video are useful to us all.

avatar

About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook