Elance Updates Its Website—4 Lessons We Can Learn

Elance HomepageElance, the popular freelance outsourcing site, recently unveiled new features and an updated, “less is more” look.

The company said it incorporated suggestions from its users to make the site more intuitive and efficient. Here are some of the site’s improvements, and lessons that can be learned:

Uncluttered Homepage. The redesign helps visitors quickly understand what Elance is about—”Hire Online Workers. Get the Job Done.” Since your homepage only has a few seconds to either intrigue or lose visitors, an uncluttered homepage with a focused message greatly improves your chances of conversion.

Simpler Navigation. For logged-in users, Elance has squeezed the main navigation bar to four drop-down categories: Hire, Find Work, Manage and Resources. If your website’s navigation is well-categorized, concise and straightforward, your visitors can find what they’re looking for a lot faster.

Useful Tools. One of the new tools on Elance is the “My Contractors” page. This feature allows clients—the ones who hire freelancers (and who Elance taps for revenue)—to easily see their entire team with key information like project cost, status and completion date. With your website, keep your customers happy by implementing features they’ve suggested, or ones you know will make their experience on your site better.

Customers as Marketers. Elance now allows clients to invite and bring in outside contractors into its platform. It’s a handy way for clients to consolidate an entire team of contractors in Elance. For Elance, it’s a smart tactic to include clients in its marketing efforts. Your website should include features that allow your users to become ambassadors for your company, and participate in word of mouth marketing. Features like “Send to a Friend” and social media sharing are good starting points.

You can read more about Elance’s improvements here.

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Joseph Mutidjo

Joseph is a writer at Smallbiztechnology. His first taste of home computing was the Tandy 1000. He continues to be fascinated with how technology makes life easier and more efficient.

One thought on “Elance Updates Its Website—4 Lessons We Can Learn

  1. Bob Miller

    When disputes arise between a client and
    contractor,  Elance only allows the use of Net-arb.com for binding
    arbitration.

    After a lengthy arbitration against
    SynapseIndia, Elance’s biggest money-maker, I was awarded a partial refund
    along with the completed portion of the code for a website.  Elance paid
    the financial award for them, but SynapseIndia has not provided the code they
    were ordered to provide me.  Instead, they sabotaged my website and
    provided only sabotaged code.  Both Elance and Net-arb refuse to do
    anything to force SynapseIndia to comply, and they still troll for suckers on
    Elance.  Buyer be warned.

    If
    any journalists are  interested in this extremely well-documented case of
    abuse, please contact me at rpm@robertpmillerphd.com.  
    BTW, most of the reviews of SynapseIndia on Elance are positive.  So is
    mine. This is because when the due date for the project arrives (and the
    project is still far from complete), the client is pressured to provide a review.  
    Wanting to encourage good work for money already invested, clients like myself
    post positive reviews.  Then, when the work goes bad, Elance absolutely
    refuses any modification of the review.   

    Reply

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