As I write this, what comes to mind is that just technology is a menu…a menu for you to pick from and use as you see fit that it can be used as a tool to grow your business.
Email marketing company Delivra (www.delivra.com) unveiled its Text-to-Subscribe feature, allowing marketers to quickly grow their email lists and giving subscribers a new and convenient way to sign up for emails.
The feature enables subscribers to join an email list by texting a keyword to a short code. Subscribers then receive a text message asking for their email address, along with a confirmation email, making the sign-up a double opt-in process.
As you’re looking to acquire new customers and keep the ones you have, you’ll see that CONTENT is indeed king. The easier and more options you enable for your customers to connect to your contact the more your customers will have an easier way to connect with you.
Remember, the “hard sell” might not always work (in fact it probably won’t work) but offering informative information (in-bound marketing – as Hubspot says) is really the best way to engage customers – at the various points of the interest in buying from you or just getting more information.
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