For example, you launch an online marketing campaign to download a free report. Or you can pass out 1,000 post cards for a free photographer session at your child’s soccer game. When you get the incoming emails or the forms are filled out on your web site, managing these leads is not easy – if you’re doing it manually.
You have to call each person, or email them. Depending on how they respond, some you might send to your sales time for more follow up and others you might realize are not going to be customers anytime soon, so you move them to a “slow follow up” list.
If there was a way to do this automatically that would save you a lot of time and enable you to reach out to hundreds and thousands of customers but give each one of them the individual attention that they deserve.
There’s few companies that enable the extensive, true CRM capabilities, as Infusionsoft. Although Infusionsoft had great capabilities for automated marketing, it’s challenge over the years is that it was not intuitively easy to use. For example, while other online services had very simple to use buttons to walk a user from step to step, Infusionsoft’s software was not so user friendly. The other challenge Infusionsoft had was that it was made for marketers who new how to market. They new about “drip campaigns” and other marketing tactics. But what do “regular” business owners know about these things?
With the new launch of Infusionsoft, you’ll find that every business own can quickly and professional setup of profitable marketing campaigns that are automated. From the first online form filled out, to the second email clicked the new version of Infusionsoft helps you not just “sell” to your customers or prospective customers but profitably sell to them – I’ve seen it myself.
The new features, according to Infusionsoft’s press release include:
Web Lead Campaign Template
The new Web Lead Campaign Template provides a simple, assisted approach to creating campaigns that capture leads from a web form and add those contacts to an autoresponder email series that automatically reroutes them into “hot lead” or “nurture” email sequences based on the prospect’s individual behaviors (if they take action by clicking a link). The result: new users to Infusionsoft can be up and running quickly to generate qualified leads faster than ever before and existing users can focus more time on content creation and not set-up.
Web Form Builder
The new Web Form Builder enables a new user with minimal technical proficiency to easily create a great looking web form or landing page by using a simple drag and drop interface. Similar to the Infusionsoft Email Builder, the Web Form Builder gives users the option to add various field and design snippets to their web form.
Hosted Web Forms
Hosted Web Forms allow any Infusionsoft user to create and post a web form without requiring technical help from their webmaster or designer. In addition, users can now send a web form in a hyperlink (URL) that can be emailed or posted on social sites. Hosted web forms reflect the latest fields and data in the form from Infusionsoft without any additional setup or configuration.
Integrated Spam Scoring
Infusionsoft users now can improve the deliverability of their emails to recipients’ inboxes with the Spam Scoring tool that checks against Spam Assassin, one of the top spam filters, right from within Infusionsoft. Now users are armed with data that allows them to make better decisions to ensure their emails get through to more recipients.