This past January, Twitter finally opened its doors to advertisers. According to a recent article on WSJ.com by Amir Efrati, the company has hired a small sales staff to pitch its advertising options to both big and small businesses.
Early results look promising. A recent $4,000 Twitter ad campaign by Clix Marketing to promote a new book by venture capitalist Guy Kawasaki led to more pre-orders than ad campaigns on Google and Facebook.
Later this year, Twitter plans on rolling out a self-service system, like Google’s AdWords, that will make its advertising platform more accessible to small businesses.
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