Video is an easy and low cost way to expand your reach and increase sales in your business. Robert Scoble showed us that with a cheap video camera and a great interview (ensuring great content!) anyone could create a video channel (that’s you) and build a loyal following. Gary Vaynerchuk has also shown us that with the creation of videos (he’s done 1,000+ of them) you can not only sell wine, but build a HUGE and LOYAL base of fans, get on TV, write books, be paid to speak and so much more.
The New York Times has a great overview of how YOUR business can create video for business.
You can use video to:
SHOW YOUR PRODUCTS Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product.
CREATE A DESTINATION It is easier to win customers if you give them a reason to tune in.
USE ANALYTICS AND TOOLS YouTube offers tools that allow you to measure the effect of your videos.
BUILD A BRAND CHANNEL One way to get the attention of customers is invite them to become your video producers — especially if they jump off cliffs, ski down steep powder ridges or do somersaults on BMX bikes.
ADVERTISE WITH VIDEO YouTube is the second-largest search engine after Google (which owns YouTube) and represents a huge audience of potential customers.
OFFER INSTRUCTION Online video makes it easy to follow the adage “Show, don’t tell.” Many businesses have turned to video for instruction manuals and how-to guides.
Are you ready? Start your first video today and within 6 months you’ll have an entire library of great content.
You can check out my videos here – http://www.youtube.com/smallbiztechnology