Groupon is a great service. It makes billions of dollars selling billions of discount services on behalf of mostly small businesses – restaurants and many other very local businesses. You give a BIG discount for your product or service and Groupon advertises this discount via email to thousands of people in your neighborhood. Ideally – you get long lines of people taking the offer.
Yesterday (Sunday), I was out with my family and we stopped by our local icy/frozen yogurt joint , Ritas, to get a FREE cup of cold pleasure. Ironically, we did not hear about this deal from Groupon. But since we’re on Rita’s mailing list, they were able to reach out to us directly about this offer (and other offers throughout the year).
Rita’s doesn’t have to pay Groupon 50% of the discounted price for this offer (free) or any other offer. They just stick a sheet of paper on the ledge of their shop and ask people to give them their email addresses.
Seeing the long line of people outside of Rita’s is evidence enough that while Groupon is great for many of you, if you have your own list of customers you can send them your own offers and do just fine.