Ramon Ray, journalist and editor at Smallbiztechnology.com, sums it up perfectly: “Small businesses can do BIG things using low-cost technology and readily available expertise.” It doesn’t matter if you’re running a business out of your home, the local Starbucks(free Internet), or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it’s not necessarily important how small your business is because it’s doing big things. With all of the technology tools out there, small businesses are now in a better position to compete.
“With the rise of social media and ubiquity of online software the time is NOW for small businesses to reach a big business audience,” Ray says.
Now is also a good time to understand that it’s not necessarily about appearing bigger—and leading your customers to believe your company is something that it’s not—it’s about identifying the advantages your company has from being a proverbial small fish in your market and leveraging that to your benefit. Phil Simon, author of The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies, explains in his book how small companies are using technology to do cutting edge things and becoming leading competitors in their industry