As I continue to pursue social media, I have become critical of my social media education. It takes a trained eye to understand what is a legitimate social media resource and what is not. Have you found yourself on a random blog reading a random blog post? How do you expect to know if what you are reading is credible or not? A good blog or blogger should have some background on themselves and their approach to the topics they evangelize upon.
Some of the things blog readers have to do is ask themselves:
Which blogs am I reading for pleasure?
Which blogs am I reading for research?
How credible are my sources before I make a decision to share my voice?
My college english major days really taught me to be sure of my sources before I could write a paper on the topic at hand. While blogs are different from academic papers, the educated media user will start learning to become critical of their sources. As blog readers evolve and become more sharp, bloggers will need to amp up their business strategies by having a consistent brand and voice on the topics they discuss. For businesses, they must make sure their social media team is also careful in the way they produce content to share. Trained employees will only produce stronger social media sources for the companies at hand.
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