Thanks to UPS for enabling coverage of Inc’s GrowCo. Discover the new logistics. It levels playing fields and lets you act locally or globally. It’s for the individual entrepreneur, the small business, or the large company. Put the new logistics to work for you.
On the occasion of Inc’s GrowCo Conference I sat down with UPS executives Christina Sanchez, Sales Manager, Las Vegas and Luke Mauricio, Marketing Manager for Small Business for Southern California District to speak about “logistics”.
Watch our discussion here:
Don’t have 8 minutes to watch the video? Speed read through the text of our discussion below!
It’s such a simple word, but for many businesses it’s a word many do not understand.
What is logistics?
Luke explained that logistics comes from the time of the US Army moving soldiers and equipment from point A – B.
In UPS’ definition, logistics is much more than that – it’s the information that goes with the movement. It’s about funds, packages, materials and information flow.
Information flow is all about the technology that businesses can use to track their packages. It enables growing businesses to look at vendors and suppliers and manage customer service.
Christina said that customer are more demanding. They want to know has may package shipped, when will I get it, when will I get my money when it’s been shipped and so much more.
Information flow is the lifeblood of finance and directly affects cash conversion and more.
What are logistics in regard to small businesses?
Logistics is part of everyone’s DNA. Everyone is a supply chain. It might be something simple from point A to point B. Or it might be a move that 5 or 10 steps deep. UPS levels the playing field for small customers.
One of differentiators of companies is their logistics. It’s not just a process but a competitive differentiator. The more you know about your supply chain the more you can grow.
What’s the role of logistics and the international market?
Every size customer (95%) doing anything online or brick and mortar needs to understand that the export business is the market and where the growth is.
Before going very big on the international market, test your international expansion, ask questions and then grow.
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