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QR Codes, Fun and Fast Information. Educate Your Customers Before Your Competition Does

Paper linksQuick Response Codes, or “QR codes” are the 2d bar codes you are starting to see more and more in public places, in magazine advertising at cash register check out stands and so many other places.

There’s two parts to QR codes – the QR bar code reader (which is an application on your smartphone) and the QR code itself.

I’d guess that 10% of your customers (it could be a higher percentage depending on your customer demographics) are already scanning bar codes and have QR code scanner applications on their phones.

Most of your customers already have smartphones. Every day more of them will start to try and play with scanning QR codes.

It’s time for you to take advantage of their use of QR codes and consider using QR codes as a quick and fun way to distribute information to them.

  • They can sign up for your email newsletter.
  • They can follow you can Twitter.
  • They can send you a TXT message.

Using a QR code you provide another method for your customers to obtain information from you – it’s really about choice.

Creating QR codes is easy – just do a search on Google or Bing and you’ll find many tools to create QR codes. As you start to see how useful QR codes can be and measure the engagement of your audience you might want to consider investing more time (and money) to ensure the experience your users have when they scan your QR code is as enriching as possible.

Paperlinks is a service that enables you to easily create a QR code(s) and through a well designed landing page or the Paperlinks app your users get a better experience in reading your information.

Through modules, Paperlinks makes it very easy for you to add your Twitter feed, user comments, video, photos and more.

QR codes are not going to be for everyone of your customers, but many of the younger and/or more tech savvy customers will appreciate your use of QR codes as a way to communicate with them.

 

A Paperlinked World from Paperlinks on Vimeo.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

8 thoughts on “QR Codes, Fun and Fast Information. Educate Your Customers Before Your Competition Does

  1. avatarSocial QR Code

    2011 is going to be the year of the QR Code for marketers. Next time you create a QR Code, try http://www.SocialQRCode.com. It is designed for businesses to generate QR Codes and mobile landing pages for their businesses social properties. Create a landing page with a Facebook “Like” button or Twitter “Follow” button. Users can also create a mobile coupon that is sharable on Facebook and Twitter!

    Reply
  2. avatarYouScan.me

    Hello,

    we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me – http://www.youscan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.

    Cheers

    Reply
  3. avatarChristian Entrepreneur

    QR codes can also be used to carry information with you. I know of a recipe company who uses them to send you recipe to your phone which you can then use as a shopping list, a cooking method and to send to friends. Brilliant!

    Reply

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