There’s two parts to QR codes – the QR bar code reader (which is an application on your smartphone) and the QR code itself.
I’d guess that 10% of your customers (it could be a higher percentage depending on your customer demographics) are already scanning bar codes and have QR code scanner applications on their phones.
Most of your customers already have smartphones. Every day more of them will start to try and play with scanning QR codes.
It’s time for you to take advantage of their use of QR codes and consider using QR codes as a quick and fun way to distribute information to them.
- They can sign up for your email newsletter.
- They can follow you can Twitter.
- They can send you a TXT message.
Using a QR code you provide another method for your customers to obtain information from you – it’s really about choice.
Creating QR codes is easy – just do a search on Google or Bing and you’ll find many tools to create QR codes. As you start to see how useful QR codes can be and measure the engagement of your audience you might want to consider investing more time (and money) to ensure the experience your users have when they scan your QR code is as enriching as possible.
Paperlinks is a service that enables you to easily create a QR code(s) and through a well designed landing page or the Paperlinks app your users get a better experience in reading your information.
Through modules, Paperlinks makes it very easy for you to add your Twitter feed, user comments, video, photos and more.
QR codes are not going to be for everyone of your customers, but many of the younger and/or more tech savvy customers will appreciate your use of QR codes as a way to communicate with them.