For most of us, “social media” means Twitter and Facebook and to some degree LinkedIn. However, to really leverage the power of social media, you must always remember that these are merely tools that have been created to allow people to find other people, who have common interests.
Email newsletters are all about me to you.
Phone banks are all about people call you or you calling people.
With social media it’s about people talking with other people about you/your brand/or whatever they want.
The New York Times recently wrote an article about how museums are leveraging social media to engage their customers and writes:
While museums have long strived to be welcoming places as well as havens of learning, social media is turning them into virtual community centers. On Facebook or Twitter or almost any museum Web site, everyone has a voice, and a vote. Curators and online visitors can communicate, learning from one another. As visitors bring their hand-held devices to visits, the potential for interactivity only intensifies.
One of the lessons learned in how the museums profiled in this article are using social media is that they are using social media to allow their audiences to see “behind the scenes” and continue to engage them long before they ever set foot into the museum and long after they leave.
This engagement turns “customers” into “loyal customers” and repeat customers.
What about your business? Are you leveraging the power of social media to better educate your customers and engage them like you might not have been able to do before.