Social Media Tip: Educate (and Encourage) Your Customers About Social Media – Lessons from Chipotle

social mediaI was recently at Chipotle getting my favorite bean burrito.  As I went to get my napkins and fork, I noticed Chipotle had a sign encouraging people to download their iPhone app.  I thought to myself, ‘Wow, Chipotle understands how to use social media to train its customers.’  In the instance of that sign, Chipotle was doing several things:

1. It encouraged customers to engage with them online

2. It turned that social media interaction into a monetized action

3. They increased their popularity by persuading people to download their app onto their iPhones.

The urge for Chipotle’s products doesn’t have to begin at the store.  People can order before they come into the store.  By using social media, Chipotle increased its accessibility and availability to even more customers beyond the store front.  The in-person experience allowed me to ”become trained” on how to use social media to interact with their brand.

When businesses engage in social media, it is important to monitor your social media presence with customers willing to interact with them.  But what is even more important is the invitation and communication from businesses to customers to hop onto these social media outlets to interact with them.

For more insight from Sana Ahmed click here.

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Formerly at Mashable, Sana Ahmed is a Social Technology Consultant who streamlines technology strategies for business, learning, and personal productivity. She trains digital users on how to take back their technology and get down to business! Sana also contributes to AppAdvice.com, and works on her startups in her spare time.

5 thoughts on “Social Media Tip: Educate (and Encourage) Your Customers About Social Media – Lessons from Chipotle

    • Sana Ahmed

      Hi Haipin, for starters, all businesses need to have an e-commerce solution to their app. This means being able to buy and pay from the application itself. But the application maker should be focused on making a smooth and effortless buying experience for the buyers using the app!

      Reply
    • Sana Ahmed

      Hi Haipin, for starters, all businesses need to have an e-commerce solution to their app. This means being able to buy and pay from the application itself. But the application maker should be focused on making a smooth and effortless buying experience for the buyers using the app!

      Reply
  1. Dustin

    Sana, I am in the process of developing an iPhone, iPad and
    Android platform app and have been looking for a social media solution where I
    could offer entry into a contest for downloading my app.  Also, this software would allow me to track
    and give more entries to anyone who recommends our app to a friend.  Do you know of anything like this?  Anyother thoughts you have on how to get viral uplift for my new app would be appreciated.

    Reply

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