Social Media readiness is a reality for businesses who decide on utilizing social media. Without it, businesses can’t move forward with social media. With it, businesses can take their marketing to the next level.
For small businesses considering their first moves into social media, here is a checklist for you:
1. Set up your Facebook, LinkedIn, Twitter, profiles
Editor’s note: Don’t use a photo of your dog, your baby, or the photo of you at a party. Use a professional, but fun (if you wish) looking photo
2. Create your ‘social media hub’ with tools such as Hootsuite, Tweetdeck, or Seesmic. Each of these platforms have a desktop and mobile version of their application which means you can manage your social media on your laptop or your smartphone.
Editor’s note: Start searching on keywords important to your industry. These keywords include your company name, competitors, products and services, media who cover your industry, customers and etc. Then LISTEN to the “online chatter”.
3. If you have a blog, consider Disqus, a dynamic tool that is compatible with many popular blogging platforms.
Editor’s note: Disqus is a VERY powerful discussion tool for blogs and works quite well. Your online visitors will appreciate it.
These steps will give any business a strong footing into the social media aspect of their business.